Testimonials

I finally got to the bottom of it... The original creator of the Chain of Beliefs was, indeed, @richschefren along with Kenrick Cleveland. So he's responsible for how I write copy.

I'm an NLP trainer and will add this as a recommended reading for my students/delegates. It's world-class influence content,

Well... Lemme say... that I've been playing around with NLP for some years and I kinda just like buying new books and going through them, as a refresher, and to maybe see things from a new angle and get more perspective. I did think 80 bucks was steep but I've got adult money and I had heard Kenrick Clevelands name before. At first I was disappointed by the actual physical quality of the book... buuut... what you have here is 80 dollars for a book that is BY FAR more useful than maybe two or three hundred dollars worth of some of the other books I have combined AND some of the online courses ive gone through. This Kenrick guy is a Rockstar and if you ever buy ONE book on conversational hypnosis this is buy (lol) far the best one. Period. No question. And um... yeah. After having gone through the whole thing, stripped the cover off and split it into four different binder/folders, and written every which way inside of it like some kind of crazy wierdo from a thriller film... I had to buy not just another copy but two copies each of some of his other books. You should just buy it it's the best book hands down. You may want to supplement it with some Ericksonian reference books, I HIGHLY recommend the patterns of Milton Erickson volumes one and two by Bandler and Grinder, but first and foremost, this book by Mr. Cleveland right here. And don't expect to finish it quickly. You won't.

Kenrick is a master of his craft. I’ve worked with many self-professed gurus, but none have came close to the skill, expertise, wisdom, and genuine care for their clients like Kenrick. He emails to check in on you, he provides rich content with context. If you have the ability, invest in anything and everything that Kenrick pushes out to the world! You won’t be disappointed!

I've followed both NLP as a field and Kenrick for a while now and I gotta say: what he's done here is nothing short of genius! He's combined multiple different frameworks from NLP into something that is much greater than the sum of its parts. In the entire field of NLP, persuasion, and sales there are very few people actually innovating. Kenrick is one of those people and he's done it again.

There are people who you learn from that change you. More than anyone else I can think of, that describes Kenrick. I have taken many of his trainings over the years and they have helped me in so many ways personally and professionally in learning how to gain influence in all kinds of different situations and learning how to read people. Particularly in my role in training and change management at the World Bank Group his techniques have made me more effective in getting staff to adopt and make use of what I have to offer. I am now learning the best ways to influence my own thinking with Reality Creation Pro. I would describe it as learning how to architect your thoughts to get done things you want to get done in your life and actively choosing your dominant thoughts. Kenrick gives you the tools to direct your thoughts which control your actions which can change your life as it has mine. If you get a chance to get in front of Kenrick, just do it. Don’t take for granted the lessons you receive from this man, pour yourself into learning his teachings and it will change your life. Jean-Claude Lovius

Kenrick, I discovered your great work by listening to your interview with Mike Littman on his radio show. Even though I had studied sales & even was trained and taught it for Dale Carnegie I was blown away by your insights in Max Persuasion and many other courses I’ve bought over the years! Jay Abraham’s endorsement about you says it all ! You are like my late friend and founder of Wilson Learning , Larry Wilson light years ahead of the sales insights learning curve and quite a visionary in that regard too!!! I’ll never stop learning from you!!

I am from Russia. I got acquainted with Kenrick's work back in 2015 on the recommendation of Jay Abraham. Jay has a talent for finding the best in their field. I bought all the available programs from Kenrick back then. There are many sales trainers in Russia, there are many NLP trainers. But Kenrick is miles ahead of them. One of my students, whom I trained using the skills I received from Kenrick, became the champion of the All-Russian competition of the Chamber of Commerce of the Russian Federation in the nomination of master sales trainer. And she built a successful personal practice using no more than 10% of what Kenrick teaches.

Kenrick, I purchased your Productivity Accelerator course, and what a difference it's made in my life. I used to get distracted easily and find myself moving from one task to another, moment by moment. I originally thought of this as being more productive, (multitasking, haha) but it was really my ability to focus my attention. After just the first time I listened to it, I found that I could get more done, and it was effortless. I've been able to start and finish projects easily and more thoroughly. I understand that sometimes we need to understand "why" we do something before we can change it. I certainly have in the past. I've discovered since using the Productivity Accelerator, that the "why" doesn't matter. In fact, it was getting in the way. As soon as I didn't care about the "why" any more, but desired to find a solution, things started to change. Now, I listen to it everyday. I can't wait to see what new changes appear for me. That in part, was the reason I purchased Dream State Selling. I figured if it was half as good as the Productivity Accelerator program, I needed to add it to my arsenal. Gratefully, Jeff W.

I could say to you, Would you like to make more Money? But I wont! Instead what i will write it this below! WARNING! Every time you'll read, listen and watch to Kenrick your world will change 100% He is Transformational in all ways and always do it now.

Kenrick's work is both amazing and powerful! While it's rooted in NLP, Kenrick has spent several decades refining what works in sales and business, making it seemless and easy to quickly step into being able to reliably get profoundly powerful results. I work in the software industry, as an engineer, and yet, when needed I find that because of the skills and frameworks I'm learning from Kenrick... I reliably have a level of influence that far exceeds the "professional communicators" I interact with day to day. On multiple occasions the results I've gotten compared to what they thought was possible, literally left them scratching their heads in jaw dropping astonishment. Occasionally friends have asked me how to start to develop their power of influence, and without hesitation I happily point them in Kenrick's direction. Thank you so much Kenrick for teaching the skills that have made all the difference for me in applying them in my own life!

Just getting started, fascinated by ideas behind...will definitely recommend to others :)

I’ve taken many recorded courses and books of Kenrick’s over the years , and had the pleasure of attending the Founder’s Edition of The Core of Persuasion . That course changed how I run calls with prospective clients in every way . It first changed the way I think about the whole thing , and how to structure the call naturally flows from that . The correct mindset for and structure of the calls is so ingrained in me now that it’s second nature to me . Perhaps as important is the change in how I think about framing and the roles of both the prospect and myself. Gone are the days of starting out at a disadvantage and then trying to salvage it, along with any sort of neediness in my actions or words and in myself with regards to whether or not the call results in a new client . The Core of Persuasion has helped me in other ways , too. You’ll have to take it yourself to really understand how deeply helpful it is.

I've been following Kenrick since MaxPersuasion and he was outstanding then, but what he and Jackson have created with the Power Ark is beyond next level, it is Transcendent, their latest offering, DreamState Selling is revolutionary, I wouldn't even call it selling, it's more like: how to be a better human Since I've started reading the book and applying just the little I've absorbed, my ability to "close" people had increased 100 fold because it has become easier to step into and see the mechanisms that are creating another's worldview and become the pre-eminent go to for what they are looking for and it's no longer selling, it's truly a matter of just guiding then to what they need to make their world better. I can't recommend Kenrick and Jackson enough, I'm constantly telling all my peers in the Massage Industry to utilize their body of work to explode not only their income but how people experience their services Everything is top notch!!!

You guys Rock...with such in-depth knowledge that is founded in Granite by NLP Masters and shaped into sculpture with your deep understanding only achieved with decades of study. Cheers, Timothy Johnson

Kenrick, I have been following you for some time. I have many of your products. From Persuasion Factor, where I really started to learn about NLP persuasion. I have Several other series such as "Keys to Yes" as well as "Embedded Commands" that go deeper into persuasion. I have increased my sales and continue to refresh my skills with these courses. I highly recommend you material for anyone who deals with people about relationships and sales.

Kenrick is the only person to learn persuasion from. He operates in the majors while the vast majority of "experts" and "pros" are play in the minors, teaching flash-in-the pan tactics and low IQ (and EQ) strategies... Before I stumbled across his world, I only learned about sleazy, churn and burn tactics that made me as uncomfortable as they made the person on the other end of the conversation. Kenrick flips traditional salesmanship on its head and provides a much smoother (and ethical) set of principles. He also has really original (and sensical) takes on framing, values, rapport, etc. I apply these in business and my personal life.

The Renegade Persuaders material on "controlling the frame" has been priceless. Currently I'm a teacher -- and these ideas enable me to better work with difficult students and challenging classrooms. This reduces frustration and helps create a more effective learning environment. I wish I had this material while I was working in sales. I know it would have lead to greater satisfaction and more deals. And Kenrick makes it easy to use. Recommended! Dave Markov

Although I was familiar with Kenrick’s previous programs which were amazing, he has continued to evolve over the years to present newer and even more cutting edge strategies that I look forward to learn and utilize.

Dreamstate selling is ideal for anyone offering a great product or service that improves the end user's life. It removes the discomfort from selling and replaces it with kindness and connection. Thank you, Kenrick, for this fantastic perspective on selling and persuasion. Greg Horton

What happens when you finally get what you want? Once you've climbed the mountain peak, only to find another, awaiting challenge anew. With renewed vigor, to dust yourself off, ready to go at it again after a brief and needful rest, only to broach the next ridge's crest. You might never find out without the assistance of Kenrick Cleveland, 'The Pioneer & World-Renowned Persuasion Psychology Expert.' Poetic Fancy aside, meeting with Kenrick weekly, along with all the effort he puts in to ensure you always have extra-curricular activity to help keep you going rightly along on your journey, gives not only a sense of clarity, but stability, and the blessing of not only being relatable to his own material, but a great group of folks to bounce ideas off of. I always gain something each and every time I am in attendance in Kenrick's classes, and I can't recommend his services enough.

All of Kenrick's programs are amazing, and I especially love "Pure Confidence." Now if I ever I have an odd moment of self-doubt, one of his affirmations magically pops into my head to fill me with self-assurance!

Kenrick is always enthusiastic in supporting our learnings in this course and is ever ready to encourage us to get us to where we need. Jackson is also helpful with getting the materials we need. If you are looking for something that is more unique then what is out there and having support of people that are interested in you solidifying your skills instead of people looking to just you part with your cash then you are at the right place, Kenrick does not stop evolving and is always ready to share his new insights, not only that, he is not afraid to show tough love when required instead of sugar coating things. Bhav

After purchasing and implementing Kenrick’s program, I saw my attitude and behaviour changing, in a positive way. I came to realize that Kenrick Cleveland is a true master. His training is cutting-edge and unique. He explains the concepts in an easy manner and tells you how to apply them in day-to-day life. Not to forget, his sense of humour, which makes for easy listening.

I've used Kenrick's methods in my businesses for years and truly believe that if you knew even a few of the reasons his material works so well, you couldn't help but take the next step. So I thought I'd spell out a couple reasons I've enjoyed his programs and what kind of power you can wield once you've mastered these skills! His basic framework has been the backbone of how I approached sales and persuasion in general for almost a decade. (Oh how I wish I found his material earlier like in my mid-2000's telemarketing days!) Now as I'm launching a new marketing business, his newer materials go straight from his mouth into my operations manual and sales processes. I'm still in the building stage, but I know just how powerful the setup I already have is mere weeks into a 30+ lesson program. I cannot wait finish the setup phase and to jump back into the deep end, closing clients and blowing my competition out of the water while blowing my customer's minds in the sales process and product quality! Kenrick's material is always profound and helpful to those of us who require "the gift of gab". He has been thinking about, using, and teaching the subtleties of language and persuasion from thousands of angles since I was in diapers--and has the expertise that comes from diligent hard work over decades. I have found all of his programs well worth the investment -- even the older ones his current material has surpassed. His level of mastery always offers something to contemplate, hone, and refine even for those skills you think can't get any better. After studying with him even for just a bit, it's really easy to wonder how you've gotten by without these strategies... And a side effect of working with his processes are that they are also accompanied by affirmations and hypnosis audios -- a setup that works so well for me I've begun utilizing it in MY OWN info products because it really is a game changer for teaching. This setup just plain digs the material deeply into your mind so that you begin to just do it rather than having to struggle through the stages from conscious incompetence to unconscious competence. You rapidly go from beginner to advanced intermediate rather than having to struggle as much with the phases of learning. So you avoid the typical process we all know and loathe: mess it up while you're consciously trying to remember the steps and the language patterns and... all the while looking like a fool. Instead, *boom* the material is already there when you need it and that makes practicing and utilizing the material just so much easier. Obviously, you still have to put good time into study and practice, but that work is just much, much easier. So while at first it seems like each week is information overload, if you use the processes as he recommends, you actually spend less time studying and more time actually using the materials than you would in a different style course. Not to mention his collaboration with Jackson offers insights few NLP or other type of persuasion schools/methods have because of his theatre and acting background. Jackson's material can help you powerfully and very simply adjust presentation styles and methods in a matter of seconds. For instance, one small thing he teaches is emphasizing verbs while speaking. I naturally do this when reading aloud, but really hadn't thought about the power of it in day-to-day communication until Jackson mentioned it. After making the minor change in my speaking style, I noticed an immediate shift in other's reactions to me. Anyone who knows me knows I'm an academic and very easily a confusing or confounding speaker to listen to, but this one change causes people to listen much more carefully and be more attentive for longer. I felt significantly less unintelligible, ha! And my messages are getting through a lot more clearly, even with some people that typically miss most of what I'm saying or even misunderstand me. That alone has helped me feel far less annoyed with teaching or communicating with other people -- a huge gift for one's day-to-day state of mind. And that's just ONE tiny thing Jackson teaches. Only a few weeks in, I can only imagine the value that's in the rest of the program! The last lesson I listened to was about using presuppositions of time and awareness to help clients more thoroughly accept and understand our messaging on an unconscious level. And while some have attempted this before, the lesson itself blew my mind as Kenrick's subtleties completely changed how I think of presuppositions -- and frankly most of the Milton Model. The lesson also gave me my new favorite headline for ad copy! That alone is worth thousands of dollars to me. I would highly recommend anyone who is a persuader or salesperson or coach or... at least consider what these kind of skills could do for your life and bottom line and how working with Kenrick would directly advance you in the direction you want to go.

Ever since getting to know Kenrick my life has been better like literally! I have gained insights that I normally wouldn't have gained. And I've seen big transformation in my life. Kenrick is just great at what he does, giving him a five star

I have been learning from Kenrick for some time, and have always been impressed with his knowledge and authenticity, and what adds exponentially to his offerings is his absolute mastery of his craft. And when I say his Craft, I mean one of a kind linguistic and persuasion creation. The techniques, technology, and the Ark are masterful, and adding other exemplars to this work to make it even more dimensional and accessible is definitely the work of a wise and humble iconoclast and Wizard.

Keeps a hopeful spring in step everyday. Thank you.

I've invested in several courses and memberships through out the years to learn how to easily sale to people. And I have to say without any doubt that this DreamState Selling system is the most simplistic. Alot of the so called Gurus try and make it seem like it's Chinese Algebra and only their system can break it down for you. Kenrick breaks it down so easily and smoothly that I was just blown away in class. As I practice what I'm learning from Kenrick's DreamState Selling system, I know Im able to sell any product, have better relationships, and make all the money I desire. JD

Though l am retired your sales training was probably one of the reasons l was so successful in my Insurance career. The skills you taught me in the 80s, 90s & beyond allowed me to retire at age 48, with enough money to never have to work again & your took the NLP skills that l had been studying to a whole new level allowing me to become great at rapport & selling skills. I will always be indebted to you & your fantastic training & consider you a mater at language, rapport, & Sales skills. Ken Solomon

Kenrick Cleveland is the salesman's best friend. One of his programs changed my entire career. A simple 3-step sequence of questions opened more wallets than anything I had ever been taught before. He damn near made me bulletproof!

I have been working with Mr. Cleveland and his materials for over a decade now. I've made exponential improvements in all spectrum of my life: from personal relationships giving more in-depth meaningfulness to evolving from a 9-to-5 W2 job to a full-scale entrepreneurial career which I wholeheartedly enjoy. Kenrick presents his training in such a way that I can absorb and implement into my everyday life with ease! Thank you so much, Kenrick Cleveland! Currently working on the DreamState Framework. Mark Young Lifelong Student of Persuasion

Sometimes a simple shift in perspective is all it takes for a breakthrough. Kenrick's fresh take on the sales process (DreamState Selling) resonates with me on a profound level. I applied a couple simple ideas from his teaching to ONE meeting with a prospect. The result? A $1,365 sale and a couple introductions (what most folks call 'referrals')! Do yourself a favor and immerse yourself into DreamState Selling. Your clients (& your wallet) will love you for it!

The experience with Kenrick & Jackson has been nothing but amazing. The program they have put together to help improve sales, sales processes and even self belief are unbelievable and extraordinary. I highly recommend anybody sick of the high pressure sales processes being pushed in the business word to learn what they are doing and learn how to persuade your prospects into paying clients. Thank you both for all your help and all you’ve done.

As an NLP trainer since 2009, your student for more than 15 years and a student of Milton Erickson through the writings and recordings of Jay Haley, I thought I had a pretty strong persuasion framework. And don’t get me wrong, I’m doing well. But your book DREAMSTATE SELLING Secrets opened up new levels of insight that I’ve only gotten brief unconscious glimpses of before. And the way it goes inside out, the people who use it will become even more powerful persuaders, sales professionals, leaders, and positive change agents in their personal and professional lives.

Crafted by the Master of Persuasion, it’s a new way of thinking that will upgrade your ability to custom-fit your solutions and value right inside another person’s worldview… while transforming that world into a better place to be…

What I love about 'The Power Ark' is the Absolute Certainty that what you get, will be, and is the highest quality communications, strategies and applications available, bar none! I highly recommend you dive in, eye's open and experience the magic Kenrick Cleveland weaves, then you can achieve what you desire.

Hey Kenrick. Just to let you know I closed my first program using your framework. $4,000 total revenue. Got a $500 deposit

Kenrick is unforgettable, much like your first kiss. He surpasses most persuasion techniques and I'm blown away by how he constantly evolves. I took his PF (Persuasion Factor) course many years ago, along with several others that I lost due to a data malfunction. These were absolute gold. Without a doubt, he is the original G.O.A.T and not only will you improve and exfoliate your perspective but you will also learn to refine your thinking and eliminate any outdated ideas.

Talk to any coach and they’ll tell you that it can be difficult for a client’s change to last. And that’s exactly why I was super excited for DreamState Selling Secrets. Most know Kenrick Cleveland as a master of persuasion. And he is - that’s why I’ve studied intensively with Kenrick for the past two years to bring additional tools to my career coaching clients. Together with Jackson Burnham, he’s created the DreamState Selling methodology that fuses sales, persuasion, and change work. This new framework gives coaches proven tools to help their clients at a higher level while simultaneously helping them improve their persuasion and sales acumen. I’m looking forward to leveling up my coaching toolkit with the DreamState Selling methodology. What say you?

Kenrick's course is the best course on selling I've ever taken. I cannot recommend anyone more strongly than Kenrick!

In the last crazy 13 years since getting impaled in NLP, I've gotten more value from your trainings I believe than any other single source.

As dramatic as it sounds, the day I purchased the courses was one of those moments in my life I view as such a profound marker, there's life before the event and life after.

There's no one online or offline who comes close to Kenrick Cleveland. If you know me, I rarely pour praise on a person but Kenrick is in a class by himself. I estimate Kenrick is responsible for making me millions of dollars over the years.

A hailstorm of helpful information, suggestions, & insight. Beyond incredible. Take advantage of this opportunity now.

Kenrick Cleveland is a legend in the field of NLP. He took the skills he learned from Bandler & Grinder and applied them in the field of sales & marketing. I have been following his stuff for over a decade and his genius mind developed programs which have helped me in countless ways throughout those years. I would recommend him to anyone in business who wants to be more successful.

My first year working with Kenrick I closed more deals than I ever had in my career. I went from a struggling rep to the top performer on the team who everyone looked up to, and I finished the year at 110% according to plan leading to an awesome commission payout. Each year since then, my performance has improved and others at my company have started to look at me as an authority. This year I was promoted to the most Strategic Enterprise Sales Role we have at the company and despite the higher expectations I'm fully confident in my abilities to get results regardless of who I am working with. The best part is, the skills I've learned from Kenrick have also improved my personal life, my relationships, and my mindset to a degree that I could never have imagined was possible.

I used to sell sweet dreams. I made lots of money doing it. Until I looked further into the company I worked for. I realized I was selling a con. As soon as I realized I was selling bad product I went from top of sales to bottom. My sales manager told me if I was good at sales I could sell Ice to an Eskimo. He said I was not a good salesperson and I got fired. My confidence was fried. I started selling cars. Got good at it. But always felt something was holding me back. I took one of Kenrick Cleveland's courses. Not even a big one. I then went on a 6 month tear at the dealership. 6 months in a row Salesman of the month. Beating out people in a big dealership that had been there 15 years. I have delved into Hypnosis and NLP. My problem was always how to extract that knowledge and translate it into sales. Kenrick Cleveland does it better than anyone can. Read DreamState Selling Secrets and have faith.

I have learned influence from Kenrick Cleveland for a long time. I even have him on VHS tapes still! I follow his work to this day because it gets better and better. Which makes me better and more effective as an influencer. What you learn in this one book propels way beyond all those VHS’s. Making the specific steps in persuasion lots easier to understand and to implement. He literally teaches you how to get your prospect into their DreamState where they are most open to your persuasion. All leading to a more natural and ethical close. That is important to me as I gotta feel great about what I am selling. And this approach cuts straight to the real reason we buy anything. To satisfy the key layers of our worldview: including our beliefs, values, desired feelings and more. When you align your solution with those layers of worldview… you, your client—everybody—wins.

I'm a lot more confident engaging with my customers and always in-control and leading the sales conversation with my customers and more importantly I DON'T get any objections from my customers. This alone has changed my current landscape where I'm no longer desperately chasing sales and pushing customers to SELL; instead now the Customers I'm interacting with cannot wait to get started working with me and want to BUY what I'm offering.

Mr. Kenrick Cleveland is. the. master, period. I have been learning from his materials since the early 2000’s and I highly recommend his products, books and services. My communication and influence skills with myself and others are on another level after applying his strategies and frameworks... and I give credit to whom it is due. I highly recommend.

I would say Kenrick is THE BEST at teaching persuasion and influence.

Kenrick teaches some amazing stuff with a great sense of humour!!

Not a day goes by when I don't listen to Kenrick Cleveland. He's my secret weapon!

A genius at teaching persuasion. Unlike any other "sales trainer" Kenrick's ability to show you what works and why is right on the money. Forget any other forms of persuasion, forget NLP, and learn directly from the best in the world. The way I see it is anyone else will just waste your time. Even the top direct-response copywriters have learned to hone and refine their skills straight from Kenrick.

Kenrick has taught me more about getting the "Yes" with integrity, honor, and courtesy than any other sales trainer I have ever worked with. I am pleased to give him my highest recommendation.